Trademark infringement in Kazakhstan takes many forms – from identical or similar signs on products and packaging to unauthorized use of a trademark in advertising. It is particularly common online: on social media (such as Instagram), online marketplaces (such as Kaspi.kz) and web shops. Infringers seek to attract customers through a well-known brand, misleading consumers and damaging the owner’s reputation. In some cases, however, the infringement is unintentional, resulting from a lack of awareness of trademark law.

Identifying an infringement early and acting promptly helps minimize losses, avoid litigation and effectively restore control over the brand. One of the first and most effective steps is to send the infringer a cease-and-desist letter demanding that the unauthorized use stop and its consequences be remedied.

Our services include:

• Analysis of the situation and assessment of the grounds for the claim.
• Preparation of a legally reasoned cease-and-desist letter.
• Setting out the demands to the infringer, including cessation of use of the trademark.
• Sending the letter to the infringer through official channels.
• Assessment of further steps (negotiations, court action, etc.).

Why it matters

A cease-and-desist letter is a pre-trial means of dispute resolution that can settle the conflict quickly without court proceedings. In some cases, it is a mandatory step before filing a lawsuit.

Please contact us to discuss your case.

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